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November 2, 2016


Last 14th, there was a popup opening event at Common Ground Seoul with a collaboration with Korea’s representative designer brand and Italian online luxury goods editorial shop Yoox.
Rekay was not able to attend due to the trip to Spain however the passionate photographer of Rekaystyle made it to the event area to bring photos. As I edit the photos, it is a shame that I wasn’t able to attend.

YOOX, part of the online luxury goods shopping group Net-a-porter was loved by direct purchase lovers even before it became popular as the mecca of direct purchase. As it is a Italy based corporation, it has rare designer brand selections that are rarely seen in Korea and even medium price to high end brands as it offers a wide price range. Recently, it has launched a matchless up to 90% sale promotion. The biggest advantage is that you can do practical luxury goods shopping through amazing sales and promotions.

As they are starting direct delivery to Korea, they are sending an enthusiastic love call to Korean customers as well as promoting a different marketing strategy especially for Korean customers like this Lucky Chouette collaboration.



It was the first pop up event ever done through a collaboration between the unique, trendy character brand Lucky Chouette and Asia. A special Lucky Chouette capsule collection only sold at Yoox was revealed. [CHECK OUT HERE]

The retro check pattern and feminine frill details of the line showed the bright and chic character mood of Lucky Chouette. It was as pretty as expected. This season, we should brace ourselves to the childish yet lovely frills…

Personally, this collaboration was special to Korean customers but it was also noticeable that a Korean designer brand Lucky Chouette could show their designs to the customers in the whole world through the global online market Yoox. I would like to send them my cheers.

The remarkable Yoox accessory collection like the Lucky Chouette collection. Acne, Margiela, Golden Goose, Celine, and Dolce and Gabanna. The hottest designer brands in Korea are all brought together. I love the shoes that the models wore along with Lucky Chouette. I wonder where they are from.

Let's Shop!

After seeing the collaboration event photos of Yoox & Lucky Chouette, I made a direct purchase shopping list through Yoox.
These are some styling items for your black and silver accessory matches to produce the most chic look for you in the colder winter weather. It may seem ignorant yet minimal but sexy at the same time. 

The color black definitely has an edge along with the loveliness. Black is the color with a variety of faces. With the smooth metal and clean color of monotones, the match of silver accessories outstand more in the winter. It creates the most urban yet refined black look.

1. MM6 by Martin margiela sweater [here]
2.  Stella McCARTNEY Bra [here]
3. ACNE studios Blouse [here]
5. MM6 by Martin margiela Bracelet [here]
6. MM6 by Martin margiela dress [here]
7. NIXON A045 time teller watch [here]
8. BALENCIAGA Biker jacket [here]

9. Alexander Mcqueen clutch [here]
10. ROSSOPORO shirts [here]
11. Gianvito rossi Pumps [here]
12. Isabel Marant skirt [here]
13. Church's lace up shoes [here]
PROENZA SCHOULER shoulder bag [here]

Naver Blog in Korean/
Korean Fashion blogger & youtuber, RekayStyle

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